Təlimin formatı
İştirakçı
10nəfər
Toplam təlim
16saat
Həftədə
2təlim olmaqla
Təlimin qiyməti
300azn (aylıq)
Təlimçiləriniz
Təlimin mövzuları
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1. Introduction to CRM |
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|---|---|
| The essence of CRM |  |
| Strategic CRM | |
| Operational CRM | |
| Analytics CRM | |
| Collaborative CRM | |
| Mistakes about CRM | |
| CRM models | |
| Sales automation | |
| Marketing automation | |
| Service automation | |
|
2. Management of CRM projects |
|
|---|---|
| CRM vendors and vendor selection | |
| CRM technological solutions | |
| Building a CRM roadmap | |
| CRM project management | |
| CRM project management | |
|
3. DATA and Marketing in CRM |
|
|---|---|
| Formation of customer DATA base | |
| DATA attributes and forms | |
| DATA processing | |
| Performing segmentation | |
| With targeting and positioning | |
| Data ethics and privacy | |
|
4. Work with client portfolio |
|
|---|---|
| Client portfolio management | |
| Portfolio analysis methodologies | |
| Calculating customer value | |
| Ways to increase customer value | |
| Sorting and working with customer types | |
| Customer experience and CRM | |
| Customer retention | |
| Churn rate and predictions | |
| Complaints handling | |
|
5. Loyalty program |
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|---|---|
| Loyalty program, essence, goals | |
| Types of loyalty programs, approaches | |
| Management of loyalty projects | |
| Loyalty campaigns, types of offers | |
| Loyalty approaches by customer segment | |