Customer Relationship Management training

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Təlimin formatı

İştirakçı
10

nəfər

Toplam təlim
16

saat

Həftədə
2

təlim olmaqla

Təlimin qiyməti
300

azn (aylıq)

Təlimçiləriniz

Ali Badalov

Ali Badalov

Your Marketing Trainer More

Təlimin mövzuları

1. Introduction to CRM

 
The essence of CRM
Strategic CRM
Operational CRM
Analytics CRM
Collaborative CRM
Mistakes about CRM
CRM models
Sales automation
Marketing automation
Service automation

 

2. Management of CRM projects

 
CRM vendors and vendor selection
CRM technological solutions
Building a CRM roadmap
CRM project management
CRM project management

 

3. DATA and Marketing in CRM

 
Formation of customer DATA base
DATA attributes and forms
DATA processing
Performing segmentation
With targeting and positioning
Data ethics and privacy

 

4. Work with client portfolio

 
Client portfolio management
Portfolio analysis methodologies
Calculating customer value
Ways to increase customer value
Sorting and working with customer types
Customer experience and CRM
Customer retention
Churn rate and predictions
Complaints handling

 

5. Loyalty program

 
Loyalty program, essence, goals
Types of loyalty programs, approaches
Management of loyalty projects
Loyalty campaigns, types of offers
Loyalty approaches by customer segment