Təlimin formatı
İştirakçı
10nəfər
Toplam təlim
32saat
Həftədə
2təlim olmaqla
Təlimin qiyməti
400azn (aylıq)
Təlimçiləriniz
Təlimin mövzuları
|
1. Access to DATA |
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|---|---|
| DATA and its attributes |  |
| DATA types | |
| Concept of DATA processing | |
| Concept of DATA processing | |
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2. Analysis in marketing research |
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|---|---|
| Variance: One-way ANOVA analysis | |
| Analysis of variance: Two-way ANOVA | |
| Baes classification and discriminant analysis | |
| Multidimensional scale | |
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3. Selection of the target market |
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|---|---|
| Cluster analysis | |
| Classification tree in segmentation | |
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4. Product: What does the customer want? |
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|---|---|
| Conjoint analysis | |
| Logistic regression | |
| Discrete choice analysis | |
| New product sales forecasting | |
| Bass diffusion model | |
| Future sales forecast, Copernicus model | |
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5. Price |
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|---|---|
| Finding the demand curve | |
| Finding the optimal price | |
| Creation of price bands | |
| Non-linear pricing | |
| Price and sales analysis | |
| Revenue management | |
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6. Communication |
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|---|---|
| Measuring advertising effectiveness | |
| Media Selection model | |
| PPC | |
| Direct mail campaign optimization | |
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7. Retail |
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|---|---|
| Shopping cart analysis | |
| RFM | |
| Retail area and sales resource analysis | |
| Queuing analysis | |
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8. Customer |
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|---|---|
| Calculating customer value | |
| Customer value and Monte Carlo simulation | |
| Allocation of resources for customer acquisition and retention | |
| Calculating the probability of the next purchase | |
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9. Sale |
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|---|---|
| Simple linear regression and correlation | |
| Prediction by multivariate regression | |
| Predictions based on special events | |
| Trend and seasonality modeling | |
| Vinter's method | |
| Mean value method | |
| Prediction by Neural network method | |