About us



In 2019, it started operating with Marketing training and individual marketing consulting services. It was registered as a Limited Liability Company on December 10, 2021.

MarLab has gained the trust of local and international brands in a short time and started cooperating with them.
At present, MarLab LLC provides consulting, marketing audit, marketing project management, DATA analytics, advertising and creative content, mentoring/supervising of marketing staff of companies, creation of a marketing strategy in line with the corporate strategy in companies, creation of a marketing function to the companies it cooperates with, including individuals, provides marketing specialists and offers other marketing services. In addition, the company provides education and experience-based training programs to both legal entities and individuals for the development of marketing specialists.

Our values





team image

Ali Badalov


17 years of marketing experience. Experience includes such leading brands as Bank of Baku, Bank Respublika, DemirBank, Auto Azerbaijan (Hyundai, Jeep, Dodge, Chrysler, Peugeot), KontaktHome, PASHA Bank, SOCAR, Irshad. He worked as a responsible person in areas such as marketing communications, pricing and distribution, product development and modification, marketing research, CRM, DATA processing and analytics, strategic planning. From 2019 to 2022, he was the head of the Marketing Department and a member of the Board of Directors of Irshad. In 2022, he provided marketing consultations as a Business Project Leader of the VAU digital commerce platform. In addition to being the author of four scientific articles on marketing and dozens of other articles, he is a participant in several international marketing and business conferences and internship programs. Currently, he is teaching Marketing to master’s students of Azerbaijan State Oil and Industry University, Azerbaijan State University of Economics (UNEC business school), and is the supervisor of dissertations on marketing topics. He works as a Marketing consultant with leading local companies, and is the founder and director of MarLab.

He is a graduate of the joint MBA program of the Azerbaijan Technical University, Azerbaijan State Oil Academy and Georgia State University of the USA, and the graduate program of the German Management Academy in Business Management. He continues his studies as a candidate for a doctorate in economics. The head of the CampAct start-up project, one of the country’s first camping clubs, is a finalist of the SABAH.Lab start-up acceleration program.

Our team Members

Meet Our Team

Our mission

Our mission

We support companies to achieve their growth goals by making the marketing services of experienced professionals available to local businesses. Adhering to the values of transparency, initiative, creativity and profitability, MarLab considers the development of businesses in our country, provision of a bridge between education and experience, training of local specialists as the main goal.