What is M1 Marketing training and who is it for?
M1 is the conventional name of the marketing level program. Starting from 2024, the 6-month traditional marketing training program is divided into 2 levels of training program, M1 and M2. The following persons can participate in the M1 Marketing training program:
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Those who want to learn Marketing from scratc
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Students majoring in Marketing
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Professionals who want a systematic introduction to marketing
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Anyone who wants to switch to the M2 program
How can the M1 training program benefit me?
Those who choose the field of marketing, this training program is for you. The M1 program includes local and international experience and requirements, and will help you on your way to becoming a marketing specialist. This program will benefit you from a different perspective, practical skills and systematic application of your knowledge. The classes are conducted by our trainers who are internationally certified and have many years of experience working with both local and global brands.
About training
Twice-weekly classes for a three-month training program cover both theoretical marketing knowledge and skills in the practical application of marketing tools. During the training, which covers the topics listed in the program below, at the end of each topic, the participants are tested and enter the next month based on the evaluation. At the end of the training, participants are provided with a certificate and a letter of recommendation indicating personal performance results.
Duration of training
M1 Marketing specialist training is held for 3 school months. The school month includes 8 lessons (16 hours in total) with each lesson lasting 2 hours.
Təlimin formatı
İştirakçı
10nəfər
Toplam təlim
48saat
Həftədə
2təlim olmaqla
Təlimin qiyməti
300azn (aylıq)
Təlimçiləriniz
Təlimin mövzuları
Introduction to Marketing |
1-ci ay | |
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1. What is marketing and why is it important? | ||
2. History and evolution of marketing | ||
3. Fundamental Marketing concepts | ||
4. Basic concepts in marketing (want, need, demand, demand, market demand, etc.) | ||
5. Marketing functions | ||
6. Value, its creation and delivery to the customer | ||
7. Value, its creation and delivery to the customer | ||
8. "Ashridge" and "Derek Abell" mission model | ||
9. Micro and macro environment | ||
10. Economic, political, legal, technological, natural environments. PEST analysis | ||
11. SWOT analysis and TOWS strategies | ||
12. Competition, types of competitors | ||
13. Competitive structure of the market | ||
14. Competitive Analysis and Benchmarking | ||
15. Customer. Value, satisfaction and loyalty | ||
16. Purchase process and buyer behavior | ||
2. Marketing research and target market identification |
2-ci ay | |
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1. Research and its goals, role in marketing | ||
2. Type of market research and its selection | ||
3. Desktop and field research | ||
4. Quantitative research and its types | ||
5. Methodologies used in quantitative research | ||
6. Stages of quantitative research | ||
7. Type of qualitative research (focus group, in-depth interviews) | ||
8. Segmentation and strategies | ||
9. Targeting and positioning | ||
10. Development strategies in marketing. ANSOFF | ||
3. Product, Price, Promotion, Location. Digital and traditional marketing. |
3-cü ay | |
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1. Product, its types. Wide range of consumer and production products | ||
2. Product creation and modification | ||
3. Promotion - Advertising / PR. Advertising brief | ||
4. Presentation skills for a marketing professional | ||
5. Price and cost structure, pricing strategies | ||
6. Location - channel types and management | ||
7. Introduction to digital marketing | ||
8. Traditional and digital marketing metrics | ||
9. Marketing reports | ||