Digital Marketing training | DM2

What will I learn in the training?

 Starting with the fundamental knowledge of digital concepts, digital marketing and digital commerce, we present to you a detailed program (below) on Digital Marketing knowledge, skills and tools used in our times. Join our practical digital marketing trainings to hear from professionals about the intricacies of a practical approach to Digital Marketing and to keep up with the trends. Also, in these trainings, you will get a chance to gain experience in companies.
The classes are conducted by our trainers who are internationally certified and have many years of experience working with both local and global brands. It is possible to join the training both individually and in the form of corporate groups. The trainees who successfully complete the training will have the opportunity to be recommended to companies.

About training

 Twice-weekly classes of the 4-month (32 lessons, 64 hours) training program cover both theoretical marketing, digital marketing knowledge, and skills in the practical application of digital marketing tools. During the training period, at the end of each topic, the participants are tested and move to the next topic based on the evaluation. At the end of the training, the participants are presented with certificates and letters of recommendation with performance grades.

Duration of training

 Training takes place on a 4-month (32 lessons, 64 hours) program.

Təlimin formatı

Təlimçiləriniz

Ali Badalov

Your Marketing Trainer More

Azer Ismayilov

Your Digital Marketing trainer More

Rafi Askerli

Your Digital marketing trainer More

Nadir Agabayov

Your Digital Marketing trainer More

Farid Hajiyev

Your Digital marketing trainer More

Təlimin mövzuları

1. Marketing VS Digital Marketing	4 ay
1. Traditional Marketing and its Role in Digital Marketing
2. Marketing strategy and Digital Marketing strategy
3. What is Digital Marketing and what are its advantages?
4. Digital Marketing Channels
5. Comparison of Digital Marketing and Traditional Marketing
6. Digital marketing trends in the country and the world
7. Digital Marketing metrics

 

2. Content marketing
1. What is content marketing?
2. The importance of content in marketing
3. Content preparation, copywriting
4. Basic rules for preparing audio, video, design models

 

3. Social Media Marketing (SMM)
1. "Meta Business" and "Meta Ads Manager" account creation, initial introduction and proper usage rules
2. Technical Social media – Advertising account, Business Account will be necessary to avoid being blocked, opening blocked profile, Facebook, Instagram pages
3. Creation of advertising campaigns, Detailed targeting, Budget optimization
4. Measuring and optimizing the effectiveness of advertising campaigns with ROAS, ROI and other cases
5. Correct creation of CPC, CPM, CPA, CTR and other result measurement tools
6. Creating a Meta Pixel and placing it on the site, using data in advertisements, creating an Online and Offline Event, Custom Conversion
7. Linkedin

 

4. Website and Email Marketing
1. What is the right website and how should it be?
2. What is website creation, domain and hosting?
3. Web site development project management, essentials.
4. Introduction to email marketing
5. Collection of e-mail databases
6. Effective design and content in e-mail marketing
7. Creation of e-mail campaigns and sending. Mailchimp.
8. E-mail marketing metrics and optimization

 

5. Search Engine Optimization SEO
5. Search Engine Optimization SEO
2. What SEO will get you, how it works and key terms
3. Technical SEO. How do search engines work? Adding your site to Google, adding Google Search Console and Sitemap, Adding your site to Yandex and Bing. What is a robots.txt file and what does it do? Do not use robots.txt
4. On Page SEO. What is On-Page SEO? SEO based URL usage. Page title (Title) and Description (Meta Description). What is Breadcrumb? Usage. Sitemap optimization. What should be the structure of the site?
5. Keywords. What are keywords? What is the function of keywords? Finding keywords from Google searches. Google Trends keyword search. Google Search Console keyword statistics. Keyword research with Google ADS keyword planner
6. Off-Page SEO. What is Off-Page SEO? What are Social Media Links (Social Links)? Find out what backlinks your competitors are getting. Promotion of your site in forms and blogs. Measure your site speed. Optimization of images on the site. WPSuper Ca
7. SEO tools from A to Z. Google Tag Manager, Google Analytics, Google Looker Studio, Google My Business, Google Search Console Google Search Console errors, problem solutions. Google Search Console links and settings section

 

6. Search Engine Marketing SEM
1. Introduction to Google Ads. Create an account.
2. Google Search Ads
3. Google Display Ads
4. Google Video Ads
5. Use of unsupported Azerbaijani language in Google ads

 

7. Digital Marketing Automation and CRM
1. Marketing automation concept. How can automation be integrated with CRM? Workflow preparation for the main processes.
2. Automation of communication (comment, message) channels. Segmentation. Custom automation setup. Balanced automation.

 

8. Digital analytics
1. The importance of digital analytics. Marketing funnel and analytics. Social Media Analytics. Email marketing analytics
2. Google Analytics: interface, development of analytical dashboards. Yandex Metrica: interface, video analysis of user sessions, development of analytical dashboards.
3. Performans Marketinqi. Performans marketinq alətləri: affiliate, influencer marketinq, native reklamlar. Fərqli  kanallar üzrə performance marketinq kampaniyaları. ROI və ROAS optimizasiya CRO (Conversion Rate Optimization).

 

9. Reporting
1. Importance of reports. Methods of presenting information in a readable form. Key features of successful reports. Familiarity with Google Looker Studio: interface, connecting key data sources.
2. Principles of data visualization. Creating dynamic reports with Google Looker Studio. Synchronization of data from different sources