Təlimin formatı
İştirakçı
10nəfər
Toplam təlim
32saat
Həftədə
2təlim olmaqla
Təlimin qiyməti
400azn (aylıq)
Təlimçiləriniz
Təlimin mövzuları
1. Access to DATA |
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DATA and its attributes | ![]() |
DATA types | ![]() |
Concept of DATA processing | ![]() |
Concept of DATA processing | ![]() |
2. Analysis in marketing research |
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Variance: One-way ANOVA analysis | ![]() |
Analysis of variance: Two-way ANOVA | ![]() |
Baes classification and discriminant analysis | ![]() |
Multidimensional scale | ![]() |
3. Selection of the target market |
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Cluster analysis | ![]() |
Classification tree in segmentation | ![]() |
4. Product: What does the customer want? |
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Conjoint analysis | ![]() |
Logistic regression | ![]() |
Discrete choice analysis | ![]() |
New product sales forecasting | ![]() |
Bass diffusion model | ![]() |
Future sales forecast, Copernicus model | ![]() |
5. Price |
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Finding the demand curve | ![]() |
Finding the optimal price | ![]() |
Creation of price bands | ![]() |
Non-linear pricing | ![]() |
Price and sales analysis | ![]() |
Revenue management | ![]() |
6. Communication |
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Measuring advertising effectiveness | ![]() |
Media Selection model | ![]() |
PPC | ![]() |
Direct mail campaign optimization | ![]() |
7. Retail |
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Shopping cart analysis | ![]() |
RFM | ![]() |
Retail area and sales resource analysis | ![]() |
Queuing analysis | ![]() |
8. Customer |
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Calculating customer value | ![]() |
Customer value and Monte Carlo simulation | ![]() |
Allocation of resources for customer acquisition and retention | ![]() |
Calculating the probability of the next purchase | ![]() |
9. Sale |
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Simple linear regression and correlation | ![]() |
Prediction by multivariate regression | ![]() |
Predictions based on special events | ![]() |
Trend and seasonality modeling | ![]() |
Vinter's method | ![]() |
Mean value method | ![]() |
Prediction by Neural network method | ![]() |